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Game, Set, Matcha!
Serve Up Summer this Wimbledon Season with Matcha
There’s no denying it—matcha is having a major moment. It has surged into the mainstream in the UK’s biggest cafes – including Caffe Nero, Blank Street, Black Sheep and Starbucks. It’s now the fastest-growing tea worldwide.
Much of its popularity can be credited to social media, with over 8 million Instagram tags and the hashtag #matchalattes reaching 2 billion views on TikTok, matcha is as photogenic as it is functional. Matcha is also renowned for its aesthetic vivid green colour, distinct flavour and its plethora of health benefits. With its growing fanbase, matcha is truly the ace of the beverage world and a go-to for Gen Z and wellness-focused consumers.
Iced Blueberry Matcha
Matcha in Metrics
- The global matcha market grew by 10.3% from 2023 to 2024
- It’s expected to continue rising by 10.7% annually through 2028
- Projected to hit £5.3 billion globally by 2033
- UK matcha drink sales alone soared by a staggering 202% in 2023
Consumers today are increasingly drawn to functional drinks – whether it’s for energy, focus, or overall wellness, matcha ticks the boxes.
Matcha Latte, Iced Latte and Hot Chocolate
The Personalisation Craze
Personalisation is becoming essential in the drinks world. 71% of consumers now expect to customise their beverages, and matcha fits perfectly into this trend. From the milk choice to syrup flavour, there are endless ways to tailor your matcha experience:
- Size & sweetness level
- Dairy-free milk alternatives (hello, oat milk!)
- Flavoured syrups
- Temperature preferences
- Colourful cold foams
- Added supplements
Matcha is also incredibly versatile, ideal for both hot and cold applications. Beyond the classic matcha latte, think smoothies, iced teas, frappes, milkshakes, cocktails, and more.
Passion Fruit Iced Matcha
Trending Matcha Pairings
Looking for flavour inspiration? These combinations are taking centre stage:
Sweet Pairings: Vanilla, White Chocolate, Coconut
Fruity Twists: Blueberry, Strawberry, Passion Fruit, Raspberry
Seasonal Delights: Pumpkin Spice, Pecan, Toasted Marshmallow
On-Trend Additions: Matcha protein shakes, Whipped iced lattes, cold foam toppings in fun flavours and colours, Always paired with oat milk (the favourite plant-based option)
Strawberries and Cream Iced Matcha
Recipe: Strawberries & Cream Iced Matcha
A delicious nod to Wimbledon’s most iconic treat!
- 1 scoop (8g) Simply Matcha Green Tea Blend
- 1 pump (7.5ml) Simply Strawberry Syrup
- 1 pump (7.5ml) Simply Vanilla Syrup
- Ice
- Milk
- Add the syrup to a glass of ice.
- Combine your matcha powder with a small amount of milk and whisk.
- Add milk to your glass with ice and syrup.
- Top with the matcha mix and stir.
Simply top tip: ‘Batcha’ is a super operationally effective way to make matcha – at the beginning of the day just combine 40g of Simply Matcha with 320ml of water, add to a 12oz squeezy bottle and keep refrigerated!
We have so many more fun and trendy drink ideas in our latest Spring/ Summer Magazine
Summer Matcha Menu Ideas
Summer Matcha Menu Ideas
Serve up these winning matcha recipes—ideal for hot days and high demand:
- Strawberries & Cream Iced Matcha (recipe above!)
- Raspberry & Pineapple Iced Matcha
- Blueberry Iced Matcha
- Passion Fruit Iced Matcha
- Mango Matcha Smoothie – just blend 200ml of Simply Smoothie, cup of ice and matcha mix
- Cherry Bakewell Iced Matcha – just add 7.5ml Simply Cherry Syrup and 7.5ml of Simply Almond Syrup to your iced matcha recipe
- Pimm’s-Inspired Iced Matcha -just add 15ml Simply Strawberry, Basil & Cucumber Cooler Syrup to your iced matcha recipe
Whether it’s centre court or your menu, matcha is stealing the spotlight this summer. Make sure your drinks menu is matcha-ready with Simply.
Download our summer recipes here
Looking for more inspiration:
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