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Introducing SIMPLY Twist
Introducing SIMPLY Twist: One Syrup, Infinite Possibilities
Delivering the level of creativity consumers now demand in beverage customisation often means added cost, complexity, and equipment for operators. That’s where SIMPLY Twist comes in.
Our new trend-led syrup range – Chilli, Toasted, Salted, and Cookie – is designed to help operators meet this challenge head-on by offering low-cost and high-impact flavour menu innovation that’s easy to implement, by adding a second or third flavour dimension to core drinks.
Kate Ailey, Strategy Director at IBC Simply, shares: “We recognised our customers were telling us the same challenges – that they wanted to reduce SKU count and maximise existing lines while still creating new and exciting menus. Our new Twist range allows people to have these as core lines all year round and add an additional layer of flavour to existing SKUs without adding excessive sweetness or calories.”
That’s why we created SIMPLY Twist, a new range of syrups designed to help venues meet this demand with ease.
Twist Your Menu: Flavour Curiosity Meets Crave-ability
From nostalgic comfort to bold flavour exploration, the SIMPLY Twist range taps into this shift with flavour profiles that are both craveable and commercially smart.
Simply Twist Chilli
Sweet and spicy (swicy) is one of the fastest-growing flavour trends across snacks, desserts, and beverages and with 48% of global consumers say they’re interested in sweet–spicy combinations (Innova, 2024), SIMPLY Twist Chilli adds a spicy kick to drinks like smoothies and coolers, offering a bold twist that feels familiar yet fresh.
Try this Chilli Hot Chocolate to showcase the trend. With 74% of consumers actively seeking exotic taste experiences (Botrista, 2025), it’s the perfect addition to your menu all year-round.
Simply Twist Cookie
Cookie-inspired drinks tap into the emotional side of flavour, bringing comfort, nostalgia, and indulgence to every sip. In fact, 74% of UK consumers enjoy flavours that evoke childhood memories (Mintel, 2024).
With dessert-inspired syrups among the top three global growth drivers in flavour innovation (Innova, 2024), Simply Twist Cookie is perfect for all seasonal menus including frappes, lattes, and more. Try our Gingerbread Cookie Frappe recipe to bring this nostalgic trend to life in a deliciously festive way.
Simply Twist Salted
Salted flavours have become a staple in beverage menus, led by the success of salted caramel – a Top 5 flavour Limited Time Offer in UK cafés (Allegra Project Café, 2025). With 62% of global consumers enjoying sweet-salty combinations (Innova, 2024), this profile offers a balanced, premium twist to indulgent drinks.
Try our Salted Pistachio Latte recipe as an example of how one pump can transform a classic into a premium beverage.
Simply Twist Toasted
Toasted flavours are growing across bakery, chocolate, and beverage menus, driven by a desire for richness and craftsmanship. In fact, 71% of consumers associate roasted/toasted notes with quality (Mintel, 2024) making this an ideal layer to add depth and complexity that elevates everyday drinks.
Simply Twist Toasted adds a roasted and toasted note to matcha, hot chocolate, and more. Try this Toasted Hazelnut Iced Matcha to showcase its versatility and keep your menu exciting all year round.
Twist Your Menu Board:
- Salted Honeycomb Frappe
- White Chocolate Cookie Iced Latte
- Spicy Passion Fruit Smoothie
- Raspberry Heatwave Mocktail
- Toasted Coconut Iced Matcha
Operational Wins: Fast, Cost-Effective, and Easy to Upsell
From an operational point, SIMPLY Twist offers a fast and cost-effective way to elevate a drinks menu. Twist lets venues reimagine drinks with a simple way to stand out with no new equipment and no complicated preparation. Twist turns everyday drinks into custom experiences without slowing you down.
Why Twists Work for Your Business
- No more than 6p per serving
- Works with existing and seasonal SKUs to create new drinks with minimal calorie impact
- Drives upsell and increases perceived value per drink
- Flavour innovation in a bottle
- Versatile applications – perfect for coffee, frappes, matcha, hot chocolate, milkshakes, and more
- Inspires creativity for seasonal specials and limited editions
Rolling Out Twist: Training, Marketing & Cross-Selling Made Simple
The Twist range allows for quick transitions between flavour profiles like switching from a caramel hot chocolate to a chilli caramel hot chocolate with just a single 4ml pump. This not only simplifies training for staff and becomes a driver of revenue but also initiates creative opportunities for marketing campaigns.
Marketing plays a key role in syrup success. In-store signage and seasonal menus should emphasise flavour combinations and limited-time offers. Highlighting the ease of use and versatility in promotional materials can encourage customers to experiment with new combinations, helping drive customer engagement.
We provide a range of marketing assets including drink and POS materials, recipe cards, and other promotional tools. These resources help showcase the syrups in creative and appealing ways, making it easier for staff to inspire customers and boost sales.
The Twist range empowers operators to deliver bold and layered flavour combinations with minimal training and maximum impact. Ready to elevate your drinks menu? For all your Twist recipe inspiration, find all our recipes here:
Connect with our sales team below to discover how SIMPLY Twist can transform your beverage offering. Alternatively, call 0800 689 5128 or email sales@ibcsimply.com
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