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Milk-shaking it up for 2024!

In 2023 the milkshake landscape has been buzzing with excitement and is showing no signs of slowing down for 2024! The market experienced an incredible 48.6% growth since 2021, reaching a whopping £306.5 million. Yes, you read that right – it’s a milkshake revolution, and we’re here to tell you all the milkshake trends for 2024 to keep an eye out for.

The Rise of Coffee Fusion

Coffee-infused milkshakes are poised to redefine the classic milkshake experience, and we couldn’t be more thrilled. The coffee market in the dairy milk drinks category had a 31.4% year-over-year increase, opening the door to big innovations that coffee enthusiasts and milkshake lovers are savouring. It’s been spotted online people pouring their McDonald’s espresso shots into a vanilla milkshakes to create a fun new secret menu hack that’s captured hearts and taste buds alike!

chocolate peanut butter milkshake is a big milkshake trend for 2024

Indulgent Nostalgia

Nostalgia is a powerful flavour trend, and it’s taking us on a delightful journey down memory lane. Think of your cherished childhood confectionery and traditional sweets, reimagined into milkshake form. These nostalgic and retro-themed drinks are pulling at the heartstrings of 57% of surveyed UK adults, with clear favourites of cookies & cream and bubblegum leading the way. It’s all about evoking fond memories for your customers!

Plant-Based Renaissance

The world is going green, and milkshakes are no exception. Plant-based milkshakes are on the rise, reflecting a growing preference for healthier and more environmentally conscious options. Nearly 23% of consumers consider plant-based milk a healthier alternative to cow’s milk, and brands are ingeniously pairing health benefits with intriguing milkshake flavours. One of the trend setters leading the way with this are Joe & the Juice offering a range of Power Shakes in flavours strawberry, coffee & even avocado!

Creative Flavour Exploration

The milkshake trends landscape is becoming a canvas for creativity in 2024, with bold flavour choices tempting diverse palates. Flavoured milks can potentially see a boost in interest by an impressive 32%, and classics like Banana, White Chocolate, and Salted Caramel are getting a modern twist with combos such as peanut butter. These creative interpretations are resonating with younger consumers, breathing new life into the milkshake market.

Prioritising Wellness

Strawberry milkshake are going to be a big trend for 2024

The best Strawberry Milkshake Recipe!

The focus on health-conscious options is a rising trend in the dairy drinks category. Brands are aligning with consumer preferences for enhanced well-being and immunity, and the integration of these elements into milkshake offerings is a strategic move. Immune-boosting ingredients are taking the spotlight, and for nearly 80% of shoppers, supporting their own immunity is a top priority when choosing food and drinks.

The Strawberry Sensation

Strawberry is a flavour that never goes out of style. Although chocolate is still the top flavour for consumers, strawberry has seen a remarkable 9.5% rise in value and a 9.7% increase in volume. Its’s vibrancy and association with indulgence make it a timeless favourite among consumers. Coffee shops are even blending strawberry with other trends, like nostalgia, to create childhood favourite sweet treats. This milkshake trend doesn’t look to be slowing down for 2024!

So what should you be offering? These are some of our top favourites:

If you’d like help with how you can use milkshake trends in2024 to customising your menu or have any questions about our products and recipes, get in touch with our sales team through our live webchat.

Alternatively call 0800 689 5128 or email